WorldFood Poland is an event that goes beyond the scope of traditional food exhibitions, serving as a significant event for representatives of the business industry. We are the organizers of a unique meeting aimed at professionals from the food sector, both in the wholesale and retail areas, as well as for HoReCa representatives. Our platform offers the opportunity for engaging discussions on the latest trends, providing access to the freshest information from the industry, and allows for the exchange of knowledge and experiences with other specialists.
WorldFood Poland is not only a space for establishing new business contacts but also an opportunity for developing international cooperations and broadening horizons. Participants have the chance to meet with global partners in an atmosphere conducive to open dialogues and creative exchange of ideas.
In this article, we want to present our sources of inspiration in creating this unique event and bring closer our history and how we found our place in the market.
We are part of ICA Events, a group specializing in organizing international exhibitions and industry conferences. You might wonder how the collaboration in our team looks when WorldFood Poland is based in Warsaw, and the rest of the team is scattered across various corners of the world. It is this diversity of locations that adds perspective to us and allows us to draw from the experiences of different cultures and markets, which translates into the quality of our fairs.
ICE Events is an organization with a global reach, actively operating in regions such as Central Asia, the Caucasus, the Middle East, and Eastern Europe. It specializes in providing a platform for international companies that want to showcase themselves at over 60 key events in these regions, touching a wide spectrum of industries.
Our main headquarters is located in London, but we have offices in strategic points around the world, such as Dubai, Baku, Almaty, Tashkent, Istanbul, and Warsaw. This network of offices allows us to effectively support international companies in exploring new markets and leveraging new opportunities.
At WorldFood Poland, we use this international network so that our exhibition is a place where the Polish food sector meets international trends and innovations, offering a unique opportunity to develop business on a global scale.
What do we gain when exhibitions like WorldFood Poland are also held in other countries? We are part of one larger organization where, although our strategies are based on similar premises, the different locations in which we operate mean a diversity in our audience. Our audiences in different regions have their unique needs, expectations, and crucially, a different culture, which means that strategies effective in one place may not necessarily be equally effective elsewhere.
Despite these differences, there are many aspects in which we can support each other and draw from the experiences of others. The exchange of knowledge and best practices between different locations allows us to continuously improve and adapt our events to better meet the specific needs and expectations of different audience groups, while enriching our global perspectives.
16-18 April 2024
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13 – 15 November 2024
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